From idea to market: the path of food innovation at Novafoods

In an increasingly competitive food market, where consumers seek functional, nutritious and reliable products, brands need allies that can turn a good idea into a real and successful product.

At Novafoods we understand this challenge and work under a comprehensive model that allows us to be more than a manufacturer: we position ourselves as a strategic partner in co-manufacturing and custom development, accompanying brands from the first brief to the finished product, ready to reach the market.

From brief to formula: the role of the Innovation and Development team

It all begins with a technical brief, where brands communicate their objectives and needs. Our R&D team analyzes these requirements and transforms them into viable formulas that meet parameters for taste, solubility, stability, and nutritional value.

Each prototype undergoes a rigorous testing process: from organoleptic evaluations (taste, aroma, texture, and color) to physicochemical analyses such as pH, acidity, and °Brix. These steps ensure that the formula not only meets expectations but is also consistent and safe throughout all stages of production.

Production at scale and traceability

Once the formula is validated, we move on to the large-scale production stage. Here, traceability plays an essential role: we record every step of the process, from raw materials to the final product, to guarantee transparency and absolute control.

This approach allows us to comply with local and international regulations, generating trust both in our clients and in the consumers who will receive the product.

Packaging as a strategic differentiator

Packaging is much more than just a container: it's part of the experience and the trust a brand conveys. At Novafoods, we offer a wide range of formats to suit the needs of every client and consumer.

• Envelopes and boxed envelopes → practical and airtight.

• Single-dose sticks → convenient and precise.

• Bags and doypacks → functional and with a premium presentation.

• Metal jars → durable and resistant.

• Canning of liquids → versatile and complete.

Each option is designed to maintain the quality of the formula and provide added value in terms of differentiation, usability, and shelf life.

Innovation with global impact

With over 30 years of experience, at Novafoods we have learned that true innovation is not only measured in the laboratory, but in the ability to successfully bring a product to market, meeting global standards and adapting to consumer trends.
Therefore, our commitment is clear: to accompany brands throughout the entire process, with the flexibility of a reliable partner and the strength of certified processes, always with an eye toward growth from Chile to the world.