Global food trends: Novafoods' response to a more conscious consumer

The way the world eats is changing. In recent years, we have seen how consumption habits evolve towards more balanced, transparent options adapted to new nutritional needs. This change is not a passing trend: it is a global trend that is redefining the food industry.

At Novafoods, we understand that innovating is not just about creating new products, but anticipating what people will value tomorrow. That’s why we listen, research, and work to offer foods that respond to current challenges, without losing what characterizes us: quality, flavor, and trust.

A more informed and demanding consumer

Globalization, technology, and access to information have given rise to a consumer who knows more, cares about ingredients, and seeks transparent brands. Concepts like clean labels, 'no additives', 'gluten-free', or 'sugar-free' have ceased to be differentiators and have become basic expectations.

Today, millions of people in different countries seek foods that allow them to take care of their well-being without sacrificing flavor or practicality.

The proposal from Novafoods: innovation with purpose

Our response has been clear and consistent: we develop gluten-free and aspartame-free products, combining research and technology with over 30 years of experience in the food industry.

This approach allows us to adapt to different regulations and cultural preferences, while at the same time offering reliable and versatile alternatives for everyday life. An example of this is our Turbo Zero line, which includes sugar-free powdered juices, gelatins, and flans, designed for those seeking more conscious options without sacrificing flavor.

Beyond ingredients: trust and commitment

At Novafoods, we work with multidisciplinary teams in R&D, quality, and production that ensure each innovation meets the most relevant global trends:

• Reduction of sugars and use of safe and regulated sweeteners.

• All our products are gluten-free, suitable for people with intolerances.

• Elimination of aspartame in our formulations, following the demand of a more informed consumer. 

Looking towards the future

The food industry will continue to transform. And at Novafoods we have a clear goal: to continue supporting that evolution, bringing products from Chile that are aligned with the well-being, convenience, and flavor that the world needs.

Our commitment to innovation does not end at the plant: it begins with listening and materializes in foods designed for people and new generations. Innovation with purpose: this is how we understand the future at Novafoods.